Project: Hi Di Ho / Hi De Ho harks back to the glory days of Palais De Danse, a dance hall that once existed on the same land this new Melbourne restaurant now holds. Hi De Ho captures the energy of the modern swing music of the 1940s paired with a bold, energetic aesthetic. While the name is anchored in the site’s rich history, the art direction purposefully steers clear of nostalgic visual clichés. Instead, Hi De Ho is given an identity that balances playfulness with mystery and sophistication. This brand was created while working at Playground and was not pursued by the client.